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In a joint press release held in Billund, Denmark, the LEGO Group revealed they have entered into a multi-year partnership with The Pokémon Company International. Sets will begin releasing from 2026 onwards. This partnership is LEGO's biggest ever agreement, as its current most-popular theme Star Wars is a franchise that has earned $46.7 billion gross (USD), while The Pokémon Company International as a franchise has earned $98.9 billion gross (USD).
The LEGO Group has partnered with the company behind the largest franchise in the world, The Pokémon Company International. Image source: LEGO.com.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: "We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International added: “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
This announcement follows years of relentless requests from fans for LEGO and Pokémon to team up, with numerous custom sets available online from web stores such as Bricker Builds (you can view their Pocket Monsters collection here).
While sets from the new Pokémon theme won't begin releasing until next year, there may be teases or references to Pokémon in some sets this year. LEGO is releasing the iconic Gameboy as a LEGO set, which Pokémon Red & Green famously debuted on back in 1996.
For more LEGO news and competitions, keep an eye on the Brick News website!
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